Ole Begemann posts a partial transcript of an interview with Chris Lattner on the origins of Swift:

John Sundell: And then he brought you out, right? That was the classic line: the “Objective-C without the C”.

I have mixed feelings about the ‘Objective-C without the C’ tagline, because that’s really not what it’s about.

Chris Lattner: Which honestly I have mixed feelings about, because that’s really not what it’s about.

John Sundell: It’s a good tagline.

Chris Lattner: It was the right thing to say to the community at the time.